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Unique Pretzel Bakery offers a 100 percent Whole Grain Sprouted Wheat pretzel that is organic and has no added sugars. Some specialized diets could find a friendly snacking option via some types of pretzels. “Most generic-style pretzel products, such as sticks, minis, and thins, are seeing sales transition from branded to store brand because of price and retailers trying to sell more own-brand items.” “New pretzel products have tended to be line extensions of current product types, mainly seasonings.” And the segment is seeing increased competition from private label.
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Unique Pretzel Bakery, Reading, PA, has experimented with some minor formulation tweaks, notes Justin Spannuth, vice president and chief operations officer.
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The brand also expanded its line of gluten-free offerings with its Pretzel Crisps Gluten Free Everything flavor.Īnother customer favorite from Campbell Snacks is its new Snyder’s of Hanover Rounds pretzels in Sea Salt and Butter, bite-sized pretzels with a light and airy texture. In 2019, Snack Factory introduced a Pretzel Crisps Drizzlers line featuring indulgent flavors such as Milk Chocolate & Caramel and Dark Chocolate. “Our Snack Factory Pretzel Crisps keep consumers engaged.” Consumers are embracing a variety of savory and sweet flavors, as well as new textures and shapes, according to Betsy Morreale, vice president, salty snacks, Campbell Snacks, Norwalk, CT. The pretzel consumer is a bit more conservative, so simple products really are the key to success in this market segment, Miller adds. “A great balance between crunch and salt is what grabs pretzel consumers. Clean labels are very important-and will be for the foreseeable future. Pretzels are a great choice for this, because they don’t use a lot of complicated ingredients to get their texture and flavor.”īut some snack producers have seen traction in pretzels featuring a higher level of diversity. “A lot of the crazier flavors we see in snack foods don’t work as well with the surface texture and coarser salt of a pretzel. Stuffed pretzels haven’t really moved much beyond peanut butter and cheese.” The pretzel market often moves slower than other salty snacks in adopting new flavors, according to Jeff Miller, Ph.D., associate professor, Department of Food Science and Human Nutrition, Colorado State University, Fort Collins, CO. Sarris Candies also had a good year in the segment, with its chocolate-covered pretzels up 14.4 percent to $3.9 million.
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Its Hershey’s brand chocolate-covered pretzels business grew 11.3 percent for the year, garnering $30.8 million in sales. also saw growth, up 5.3 percent to $57.5 million. Its Flipz line grew 2.8 percent to $66.6 million for the year. The chocolate covered salted snack segment of “other snacks” grew 4.3 percent to $310.1 million-a category that strongly features chocolate-covered pretzels. For the current reporting period, the company saw its sales increase 124.6 percent to $84.5 million. One standout performer for the year is Dot’s Homestyle Pretzels, which had a fourth consecutive year of dollar sales growth over 100 percent. Its signature Unique Splits brand grew 18.0 percent to $11.9 million. Unique Pretzel Bakery had another good year, with overall growth of 14.8 percent to $17.5 million. Its Utz Select line also saw an increase, up 2.3 percent to $3.9 million. Its core Utz brand grew 9.5 percent to $95.9 million, while its Utz Specials line grew 11.5 percent to $18.4 million. Another top performer in this segment is Utz Quality Foods, which overall grew 10.3 percent to $121.2 million.